6 December 2010

rubber-cased perfume packaging

Thermoplastic polyurethane (TPU) is naturally clear and available in an almost unlimited range of colours. It is soft and resilient, which means it can be stretched, pulled and twisted without breaking. In fact, it's strong enough to be used as the outer cover on golf balls, which are hit so hard they travel at speeds of more than 100 km/h. The opportunities of these qualities for designers are neatly captured by Curiosity Inc. in the Fue D'Issey perfume bottle packaging.

Image from MPFDP