This technology is similar to offset lithograph, which is the most widely used mass production printing process (precision embossed metal,luminous yellow, transfer-printed porcelain). What sets it apart is that the environmental impacts are significantly less. Compared to conventional offset lithography the reproduction quality is very high and can be more accurate, harmful emissions are reduced by 95% and water consumption is virtually eliminated. The use of water is replaced by a silicone coating on the printing plate. The image areas are etched away, making this anintaglio process, similar to rotogravure.